Ecommerce in a Down Economy

Although the numbers show that ecommerce in 2008 may not have exceeded analyst's expectations, online business was actually a bright spot in a challenging macro economic environment. Many online retailers had a very successful campaign in 2008 despite the stiff competition from deep discounts at brick and mortar retailers.

2009, however, is not expected to see the same growth in ecommerce as 2007 and 2008. In its five year ecommerce forecast, Forrester Research stated, "While there is the possibility of a bearish scenario in which no recovery surfaces in 2009, consumers appear to be enthused about a new president, and government plans to stimulate the economy." The report went on to say, "Furthermore, few recessions have lasted longer than a year in total."

While many are sweating out this current economic downturn hoping that their business can survive long enough to see a turnaround, there is hope that the turnaround could happen in 2010. Forrester Research predicted that a turnaround would occur in 2010 and that sustainable growth in ecommerce would continue for many years beyond 2010.

With the right ecommerce software, such as shopping carts, and the right marketing campaign, ecommerce can drive growth for businesses that develop a strategic ecommerce business plan. From the smallest of businesses to the large online retailers, allocating resources to expanding and maximizing ecommerce campaigns should pay off big over the coming years.